The ballerina mark is the primary identity. Use it on a dark maroon or a plain light ground — it's built for both. If you only have room for one thing, use the app icon.
Don't recolour the mark or drop it onto a busy photo.
Don't stretch it. Scale both dimensions together.
Leave clear space around it, roughly the height of the dancer's head.
Don't rebuild the wordmark in another typeface. If you need a lockup that isn't here, ask and I'll make it.
Colours
Deep maroon and gold. The maroon is the ground, the gold is the accent — it should stay an accent.
Maroon#581E26
Maroon, raised#6B2530
Ink#4A1820
Gold#C9A25B
Gold, light#E3C68C
Cream#F9F3DD
Type
Headings
Playfair Display — 600 and 700 weights. Free on Google Fonts.
Body
System sans. Whatever the reader's device uses — San Francisco, Segoe UI, Roboto. Nothing to install.
How to describe us
Three lengths. Use whichever fits the space — all three are accurate and current.
One line
CompMom is a competition-season planner for dance parents — call times, costumes, packing lists and results in one place.
19 words
Short
CompMom is the competition-season planner built for dance parents. It generates a packing list for each individual routine, counts down to your dancer's next call time, and lets one parent share a single schedule with the whole team. It works offline, because competition venues never have signal. Free to install, with CompMom Pro at $0.99 a month.
57 words
Long
A competition weekend has a lot of moving parts: call times that change, quick changes measured in minutes, a different set of shoes and tights for every routine, and a group chat nobody can scroll back through. CompMom holds all of it in one place.
It generates packing lists per routine rather than per dancer, so a jazz solo and a lyrical group each get their own. A live countdown tracks the next call time alongside the running order. Team schedules are shared by invite link, so the whole studio sees the same times. And everything loads offline, because venues never have signal.
CompMom is on iOS, with Android to follow. It's free to install; CompMom Pro is $0.99 a month or $9.99 a year, starting with a free trial. Built by one developer in Niagara Falls, Ontario.
139 words
The facts
Product
CompMom: Dance Comp Planner
What it is
Competition-season planner for dance parents
Platform
iOS. Android in development
Price
Free to install. CompMom Pro US$0.99/month or CA$9.99/year, with a free trial